Formativ Group

Mortgage & Lending Consulting Services for Salesforce, Data & AI Success

Salesforce Mortgage and Lending meets innovation. Unify your team with a shared view of customer data and key insights, all on one connected platform. Leverage the power of financial technologies to streamline lending procedures and prioritize the customer, making your financial institution the one they trust.

The Challenges Holding Mortgage & Lending Providers Back

Data Silos:

“Your customer data is scattered across 15 different systems”

Critical borrower data is scattered across loan origination systems, CRMs, document portals, and third-party providers. This fragmentation forces teams to chase information, rekey data, and operate without a complete financial picture, slowing decisions and introducing the likelihood of errors at every stage of the loan.

Manual, Time-Consuming Processes:

“Half your staff time is wasted on tasks a computer should handle”

From intake to verification to closing, too many steps still rely on handoffs, emails, and manual status updates. These slowdowns compound across departments, extend cycle times, drain productivity, and create unnecessary strain for both borrowers and lending teams.

Legacy Technology:

“While you maintain old tech, competitors steal your customers”

Many institutions are still constrained by systems that were never designed for real-time collaboration, mobile teams, or modern borrower expectations. These platforms limit flexibility, complicate integrations, and make even small changes expensive and slow to implement.

Poor Borrower Experience:

“Loan delays are costing you high-value relationships”

Borrowers expect clarity, speed, and transparency, but are often met with uncertainty, document confusion, and limited visibility. These blind spots increase inbound volume, slow momentum, and weaken trust during one of the most important financial decisions they’ll make.

Typical Client Results

55%

Reduction in Loan Processing Time

45%

Increase in Loan Application Conversion

60%

Reduction in Manual Document Handling

40%

Reduction in Underwriting Touchpoints

35%

Increase in Broker Productivity

50%

Reduction in Loan Fallout Rates

30%

Faster Time to Clear-to-Close

45%

Improvement in Borrower Experience Scores

Benefits of Working with Us

From guided applications to simple document tracking and approvals, Salesforce Mortgage and Lending gives your team the tools needed to provide elevated experiences for clients so ordinary interactions become moments that matter. Unlock your financial institution’s full potential and facilitate growth with intelligent data analytics and simplified workflows.

Superior Customer Support

Applying for a mortgage or loan can be an overwhelming process, but it doesn’t have to be. Cloud-based technologies provide borrowers, lenders, realtors, brokers, and dealers with transparency and self-service options to lend and borrow with confidence.

Streamlined Lending

Digitize the lending lifecycle from application to closing with intelligent financial technology. Integrate third-party and system data onto a unified platform to create a single source of truth for clients, simplify lending processes, and achieve operational mastery.

Lifelong Loyalty

Help your financial institution stand out among competitors by unifying data from separate systems to gain valuable insights into customers’ financial profiles, relationships, and needs. When lines of business gaps are closed, advisors have access to valuable information that enables meaningful engagements and fulfills customer needs.

Actionable Insights

Streamline growth with intelligent predictive analytics and gain key insights into borrower and partner profiles. Because data is cloud-based, it’s easily accessible from any device with internet capabilities no matter where you work.

Maximize Productivity

Productivity tools like scheduling, project tracking, and goal setting allow teams to use their time effectively and get more done in less time.

Advanced Automations

Leverage the power of AI to automate recurring and laborious work so you’re spending less time on repetitive tasks and more energy on the jobs that demand expertise.

Core System Integration Expertise

Temenos & Salesforce Integration Services

Encompass & Salesforce Integration Services

Calyx Point & Salesforce Integration Services

Fiserv & Salesforce Integration Services

FIS & Salesforce Integration Services

Get Started

A clearer path from application to close starts here.